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Dubai is the most expensive market we quote into, and the one where the gap between price and value is widest. Agencies here can charge multiples of European rates for the same build. Here is what actually drives the number, and what we charge as an Amsterdam studio.
Key takeaways
Commercial rent, salaries and the cost of running an agency in the DIFC or Media City all end up in the quote. So does the market's tolerance for high prices — hospitality budgets in Dubai are larger than in most cities, and pricing follows what the market will bear rather than what the work costs to produce.
The practical upshot is unusual: for Dubai venues, a European studio is often the cheaper option. That is the opposite of the situation in Bali or Bangkok, where local agencies undercut us and we say so plainly. Here the arithmetic runs the other way.
Whether the design is custom or a template, which features you need, whether it is bilingual with right-to-left Arabic, how much SEO work is in scope, and what maintenance costs afterwards. For a Dubai venue the bilingual question is the one most likely to be underestimated — Arabic is not a translation line item, it is a second content set and a second layout.
Hospitality
Restaurant
€1,800 – €4,500
Menu, reservation system, photography, opening hours and local SEO.
Restaurant websites →Hospitality
Bar, café or beach club
€2,500 – €6,500
Events, extended menu, an events calendar and Google Maps integration.
Hospitality software →Hospitality
Hotel or villa group
€3,500 – €9,000
Room booking, multi-property structure, rate handling and channel integrations.
Hospitality software →Wellness
Spa or studio
€1,200 – €3,500
Treatment pages, online booking, a gallery and appointment scheduling.
Web design →Platform
Reservation system
€8,000 +
A booking platform built around your operation rather than rented from a SaaS vendor.
Reservation systems →Our work
Case studies
See the builds
Reservation platforms, staff systems and POS integrations — 35+ teams run on software we built.
All projects →We are an Amsterdam studio and we quote in euros wherever the venue is, so these are the same rates our Bali and Bangkok clients pay. Local web shops in any of these cities will quote less. What you are paying the difference for is a build that holds up: custom code you own, technical SEO, and a team that answers when something breaks during service.
The build is the visible number. These recur:
As everywhere, the commission is the line that scales against you. At Dubai cover volumes it becomes the largest recurring cost a venue carries, which is the argument for owning the reservation flow rather than renting it from a platform that also owns the guest relationship.
| Option | Investment | Arabic | Direct booking | Support |
|---|---|---|---|---|
| Template / DIY | €0 – €400/yr | Plugin-level | Via a marketplace | None |
| Dubai agency | €4,000 – €20,000+ | Native | Sometimes | Local hours |
| Studio (us) | €1,800 – €9,000 | Contracted writer | Owned outright | Included |
Where a Dubai agency genuinely wins is native Arabic and being in the room. If your venue is Arabic-first, or you want people who can walk in during service, hire locally — we would give you that advice directly rather than pitch against it.
Where we are the better fit is platform work. A reservation system, a POS integration, staff scheduling across several venues — that is what we build, and it is not what most web agencies in any city do. Our hospitality client base is in Bali rather than the UAE, and we would rather tell you that up front than imply a local track record we have not earned yet.
Tell us what the place is and what it needs to do, and we will quote it properly — no hidden line items, no obligation.
Request a quoteFrequently asked questions
Dubai agencies commonly quote €4,000 to €20,000+ for hospitality builds. Our equivalent runs €1,800 to €4,500 for a restaurant and €2,500 to €6,500 for a bar or beach club, quoted in euros as an Amsterdam studio — which makes a European studio the cheaper option here, unlike in Bali or Bangkok.
Rent, salaries and the cost of operating an agency in the DIFC or Media City all reach the quote, and Dubai pricing follows what the market will bear. Our costs are Amsterdam costs, and we quote the same rates to every client regardless of where the venue is.
It is a second content set and a right-to-left layout rather than a translation line, so budget for a native writer. If the budget covers one language properly, do English first — it carries most of the volume in Dubai hospitality.
Not yet. Our hospitality work is concentrated in Bali, with delivered projects in Bangkok and across Europe. We would rather be straight about that than imply a local track record. What we bring is platform experience: reservations, POS integration and staff systems.
Five to eight weeks from briefing to launch for a restaurant. Bilingual builds and multi-venue groups sit at the longer end, eight to twelve weeks.
