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Bangkok has a deep pool of capable developers and a price range to match, from a few thousand baht for a template to five figures for a platform. Here is what sits behind the spread, what each budget buys, and what we charge as a European studio working in the region.
Key takeaways
Two things. The first is that Bangkok has a genuine local development industry, so the cheap end of the market is meaningfully better than the cheap end in a smaller city — you can get a competent template build from a Thai agency for a fraction of European rates, and it will work.
The second is bilingualism. A Bangkok venue serving both domestic and visitor trade needs Thai and English done properly, which is not a translation job — it is two sets of content, two sets of search terms, and a site structure that handles both without a page reload. Budget 20–30% on top for it, and expect it back, because most of your competitors publish in English only and leave the domestic market uncontested.
Whether the design is custom or a template, which features you need, whether it is bilingual, how much SEO work is in scope, and what maintenance costs afterwards. For hospitality the feature question dominates: a reservation flow that takes a card at the point of booking is a different project from a menu and a contact form.
Hospitality
Restaurant
€1,800 – €4,500
Menu, reservation system, photography, opening hours and local SEO.
Restaurant websites →Hospitality
Bar, café or beach club
€2,500 – €6,500
Events, extended menu, an events calendar and Google Maps integration.
Hospitality software →Hospitality
Hotel or villa group
€3,500 – €9,000
Room booking, multi-property structure, rate handling and channel integrations.
Hospitality software →Wellness
Spa or studio
€1,200 – €3,500
Treatment pages, online booking, a gallery and appointment scheduling.
Web design →Platform
Reservation system
€8,000 +
A booking platform built around your operation rather than rented from a SaaS vendor.
Reservation systems →Our work
Case studies
See the builds
Reservation platforms, staff systems and POS integrations — 35+ teams run on software we built.
All projects →We are an Amsterdam studio and we quote in euros wherever the venue is, so these are the same rates our Bali and Bangkok clients pay. Local web shops in any of these cities will quote less. What you are paying the difference for is a build that holds up: custom code you own, technical SEO, and a team that answers when something breaks during service.
The build is the visible number. These land on top of it every year:
The commission is the one worth modelling before anything else. At a few hundred covers a month, what you hand to aggregators and booking platforms will comfortably exceed the cost of the website that could have taken those bookings directly. That is the case for owning the reservation system rather than renting it.
| Option | Investment | Bilingual | Direct booking | Support |
|---|---|---|---|---|
| Template / DIY | €0 – €400/yr | Plugin-level | Via a marketplace | None |
| Bangkok agency | €800 – €3,000 | Native Thai | Sometimes | Local hours |
| Studio (us) | €1,800 – €9,000 | Built in | Owned outright | Included |
A good Bangkok agency is a genuinely strong option, particularly for Thai-language work, and we would say so rather than pretend otherwise. Where we are the better fit is when the build is a platform rather than a website — a reservation system, a POS integration, staff scheduling — because that is what we do, and it is not what most web agencies in any city do.
Tell us what the place is and what it needs to do, and we will quote it properly — no hidden line items, no obligation.
Request a quoteFrequently asked questions
Our builds run €1,800 to €4,500 for a restaurant and €2,500 to €6,500 for a bar or rooftop. Bangkok agencies quote considerably less for a template build, and for straightforward Thai-language work they are often the right call. We quote in euros as an Amsterdam studio.
Roughly 20–30% on top, mostly in content rather than build. It usually repays itself, because the domestic market is larger and less seasonal than the visitor market and most competitors publish in English only.
For a straightforward bilingual restaurant website, often yes — there is real talent locally at lower rates. We are the better fit when the project is a platform: reservations, POS integration, staff systems, or anything that has to hold up across multiple venues.
Five to eight weeks from briefing to launch for a restaurant, including the reservation system and local SEO. Bilingual builds sit at the longer end of that, because the Thai content needs writing rather than translating.
We are an Amsterdam studio with a hospitality client base across Bali and delivered work in Bangkok. Build and communication run remotely; we travel for the parts that genuinely need to be in the room.
